Your Website Design is the Domain of Your Entire Business.
It is effortless for your competitors to steal your ideas as it is for you to take their ideas also. Can you imagine a internet full of stolen images? Do you want your competitors to look exactly the same as you?
Well, unfortunately, many website brands do precisely that. They argue that it is no against any rules and quite simply, very easy to do. The problem they ignore is this approach is often generic, and there is no thought to their businesses personality.
Remember if you follow the same route you may leave yourself open to future complications that will turn the idea of “Cheap & Easy” to another level “Costly & Damaging” or suffer from lack of interest because you’re always one step behind.
So if possible avoid Logo Stores, Stock Art sites & Stock Art Imagery.
By ignoring the above request could mean damaging your small to medium size business from day one. Always remember the reason why you have made that courageous decision to go into business for yourself, do not be vague, be specific at all times. Never go generic, at some point, you will regret doing so.
When going generic, you will find many sites that offer royalty free images and pics, but these do come with attribution & licencing features. Many photographs can and will come with photographers copyrights.
When designing your brand say using photos you are best to locate sites that clearly define the copyright licence for each photo. The licences are usually very simple to identify. There will typically be a description of the licence or a link to a description.
Remember, do not use “Cheap & Easy” to alienate your consumers & clients.
By being organic in your approach will always lead to long-term relationships with your clients and consumers. Let your web design reflect you, your range of groundbreaking products, your unique professional services and of course most importantly your employees working away every day delivering your brand. Consistently use real images and videos to reflect everything that is positive about your brand.
Trademark your Logo to ensure it is your unique and legal identifier. Protect your brand with all the constitutional rights to prevent any unauthorised misuse of your imagery and brand. It will pay you to work with a professional graphic designer to create a logo that is original, organic and true to your brand, one that you alone will legally own and trademark.
A useful link to gain more knowledge of how to Trademark your logo Internationally is: Apply for a trademark
Ensure you stand out from your competitors and do not allow confusion to stand in the way of your customers and clients. Losing one of these people or businesses is always a negative thing to happen and then losing many will become a negative impact on your brand altogether.
Ask yourself what would happen if one of your competitors does something wrong and unethical? Could you get caught up innocently in the Maelstrom that would follow caused merely by confusion?
The lesson here is to make sure you are 100% unique
So to stay organic and unique seek out and hire a professional Photographer with a Professional Graphic Designer or team to design that creative Logo that will enhance your brand visually to the fullest.
The investment you make now will if done correctly and with all that I have mentioned, will put you on the path to being articulate, unique, real, relatable, authentic and most importantly believable.
Now let’s look at the Professional Graphic Designer and their process of designing a logo for your brand of products & services. Surely it must be easy, Right? No sorry, it is not.
The days of placing a name inside a box have long gone, these designers are now in huge demand. They need to guide you to a logo that will give the right impression, create the perfect perception from your consumers and clients, generate large volumes of purchasing decisions and finally an overall positive attitude towards your offerings.
These days we all live in societies of branded logos. Even our children who at the age of not being able to tie their shoelaces know many logos and also can tell you which company they represent. For those reading this blog who are about to take that massive leap into the world of Brand Designing or upgrading an old one, here are a few pointers for you to consider:
Be Unique and original, even to the point of being smart.
Understand your brand.
Colour is also a primary key. Make sure the colour matches the ambience of your target audience.
What is your name going to be?
Make your logo straightforward, flexible and straightforward to remember.
Success is a journey, do not expect immediate success, if it was that simple everyone would be an entrepreneur.
Use all the online tools and resources you can identify. Many are Free while others offer a more comprehensive package for a small monthly/annual fee.
So if you wish to take those first few most essential steps, click on the link below and start to ask your questions to the team waiting to assist you on your journey of web designing.