Blog - Web Design & Development

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How to update your small business website design

The days are nearly gone where websites for small businesses were a poor relation to the large sites that you see today such as eBay, Amazon or Apple.

Now your small business can match your vision, no matter what the field of expertise or service.

The gap between big and small is closing with every passing day. Now you can make effective, secure and design focused decisions.

Web Designers realise it's the customer relationship must be at the forefront of everyone's mind. The digital experience for the end user is paramount if they are to return and remain loyal to your brand.

It does not matter whether you have a blog, or corporate website or a small e-commerce store, you will always need to upgrade on a regular basis if you wish to benefit from an increased in traffic, and hopefully follow up with an increase in conversions from visitors to buyers.

We know it is not easy, it will often cost you time and money to do, but the benefits from doing so usually always pass long-term benefits to you and your business

Experience the benefits of upgrading your website

  1. SEO

Google, Bing & Yahoo and all search engines love new content that is fresh, and organic. If done regularly and correctly, you could see an enormous benefit to your business traffic from being higher in SERP's. However, it's also important for visitors to see quality over quantity.

  1. Social Media

If your business relies on your presence daily being seen on the many social media sites, first and foremost the critical factor for success is engaging and fresh content on a regular basis. Consistency is key.

  1. Active Websites

Always remember your website is there to serve your loyal customers and to gain all the new ones to come. Every referral or recommendation from a loyal customer is gold dust and should be treated as such.

  1. Content marketing

As a subsection of SEO, you have to be consistently active on your site through new content to maintain your search engine query position, without it, you may lose your presence. Get it right and you'll move up the positions to further exposure. This is where brand awareness and lead generation happens.


Another hard question that small business owners have to ask themselves is, “Who do I go? Which is the appropriate route to a successful upgrade in my Website Design?”

If you are a company who sells products online already you will probably need to consult with a dedicated e-commerce platform such as Shopify. There is a large community of platforms so check as many out as time allows you.

For those aiming for the international markets head to someone such as Wordpress or Woocommerce and Stripe which are professionally designed is essential.

Finally, for more information and expert advice click on the link below and let us know what your route to success is and let us assist you on your chosen journey.