How Does Keyword Research Work
In SEO, all keyword research task begins with a “seed”. This “seed” can be a topic, a particular idea or the main keyword. These “seeds” often come from your particular knowledge on the industry in which your website is based, or it could come as a result of the services and/or products your company provides. It’s very important that the person who deals with your SEO has a designated place to write all of these terms down.
After all the keyword research in websites and social media, many variations of keywords will be discovered so there must be a place, like a notepad or a spreadsheet, where you can place them all, so you can choose how to use them in the future.
The new surge of voice search in web users is slowly starting to turn keywords into long-tail keywords, so as you can see, the world of keyword research keeps changing and turning the path for a good SEO practice.
At this point, you should have a document containing a list of industry-related keywords, so the next step is to determine how popular is each term and level of difficulty they have in order to rank high on search engine result pages (SERPs). This is when you need to start looking for online keyword research tools or a specialised SEO team to do it for you.
Keep in mind that doing your own SEO may sound like the cheapest solution but it definitely requires time and hard work, plus a steep learning curve. All of this can drive you away from your main objective which is to keep your business competitive and growing.
If you decide to go solo on this task, we recommend Google Keyword Planner which is free. There are other providers like SEMRUSH which is not free but it has a good reputation. Remember that these tools will let you know how popular a keyword is and how hard it can be to rank higher.
How Many Times Should I Do Keyword Research?
Keyword research is not a stand-alone task, it makes part of your website’s core. In fact, your whole website is made of keywords, so naturally, this requires a regular assessment and maintenance.
The way people use their language to look for things on the internet changes constantly and new keywords and phrases are created every day, plus new customer needs contribute to a rather constant keyword changing.
That being said, it’s recommended that every time you’re about to create new content for your website you do keyword research. If you’re creating a new website or blog, do keyword research. If your company is about to launch a new product or service, do keyword research.
Remember that all the content you create must be aimed to your customer’s needs. If you have a good knowledge of SEO and you know all the possible ways web users implement language to do their internet searches, you can be sure you’ll have a solid online audience.
Remember that we’re here to answer all your possible SEO doubts and inquiries and help you decide the best SEO project to enhance your online positioning.