When you’re a small business, improving your website becomes an essential but an essential that is commonly put lower than expected on the priorities list. Maybe a result of cost, focus on receiving business leads or simply disregarding the value of an improving website.
Well, all those reasons can quickly become redundant when they realise that web design does not have to involve a huge upfront cost when more and more developers offer payment plans including monthly options to ease the financial strain. Furthermore, the ability that a great website can drive valuable converting leads with nearly 80% of companies not achieving their revenue goals attracting 10,000 monthly website visitors or less, whereas business’ exceeding their revenue goal, 70% state to attract more than 10,000 visitors per month (HubSpot, 2015). That is not even considering the importance of a website when 81% of shoppers conduct online research before making big purchases (HubSpot, 2017).
Now, we have previously covered:
All which provide information on improving your website and where to go to develop your website but as a small business, how do you review and design your website?
Impartial website feedback
Gaining impartial feedback from individuals who are not involved in the business can provide a completely new outlook on your website. Initially try targeting reliable individuals outside your business who fit inside your target market. Any advice on sections which appeal/do not appeal to them can highlight what’s good about your website but do not be afraid to ask for suggestions on websites they really like. They will become a tool for designing your new website. However if you do not have the accessibility to ask your target market, find impartial friends and family for their advice, the more opinions you get, the better.
Do not forget that you’re trying to convert a larger volume of people and must appeal to more potential leads. So once you’ve got your impartial feedback, speak to a website designer to develop a new design which fits in with your new feedback.